A web design agency where detail matters.
The name is a play on "dot the i's and cross the t's". Attention to detail is what separates a website that works from one that just exists.
Who we are
doticrosst is a small web design and SEO agency based in the UK. We build fast, clean websites for small businesses, the kind that load in under a second, rank locally, and actually bring in enquiries.
We started with a specialist focus on hairdressers and barbers, an industry full of creative people being overcharged for clunky software and template websites. That division is still going strong, but we now work with small businesses across the board.
We don't use page builders. We don't charge for hosting. We don't lock you into platforms you can't leave. We hand-code every site, build on open tools, and give you something you actually own.
Why detail matters
Most web agencies build with templates and page builders. The result is a website that looks like everyone else's, loads slowly, and gets buried in search results.
We take a different approach. Every detail matters, from how quickly your images load on a phone over 4G, to whether your heading tags are structured correctly for Google, to the exact words on your call-to-action buttons.
A one-second improvement in page speed can increase conversions by up to 27%. Properly structured local SEO markup can be the difference between appearing in the map pack or not. These details compound over time.
How we work
No bloat
We don't build things you don't need. Every page, every feature earns its place by making you money or saving you time.
No lock-in
You own your website, your code, your content. We build on open tools so you're never trapped by a vendor or tied to us.
No jargon
We explain things in plain English. You'll always know what we're building, why, and what it costs.
Let's have a chat.
No pitch, no pressure. Just a conversation about where your business is and where you want it to go.
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